Our Story

Building the Future of Digital Participation

Earniform was founded on the belief that the digital economy should be accessible to everyone — regardless of location, background, or technical expertise.

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Our Mission

To create a fair, transparent, and accessible online participation platform that empowers individuals to engage meaningfully with the digital economy.

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Our Vision

A world where every individual has equal access to digital opportunities — structured, secure, and built around participant wellbeing and trust.

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Our Values

Transparency in every interaction. Privacy by design. Community-first thinking. We hold ourselves to the highest standard of integrity in all we do.

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Our Commitment

Every participant's data is protected with enterprise-grade security. We are committed to compliance, ethical operations, and continuous platform improvement.

Who We Are

Earniform is a technology company specialising in digital participation infrastructure. Founded by a team of fintech veterans, product designers, and data security specialists, we set out to build a platform that bridged the gap between engaged online users and meaningful structured activities.

Since our founding, we have grown to serve participants across more than 62 countries, processing millions of activity events each month through our secure, high-availability platform. Our team works across distributed offices and remote environments, united by a shared passion for building technology that is both useful and ethical.

What We Do

At its core, Earniform is a structured digital activity platform. We partner with organisations and brands who need engaged online participants for research, data enrichment, content validation, and more. Participants on our platform are given clear, categorised tasks that they can complete at their own pace, from any device.

Unlike many platforms in this space, we are committed to:

  • Clear, upfront communication about all activity types and associated participation values
  • Immediate processing of completed activities with no hidden delays or conditions
  • Multiple, flexible withdrawal options with no minimum surprise fees
  • Rigorous data protection aligned with GDPR and international privacy standards
  • A responsive support team available 24 hours a day, 7 days a week

Our Leadership Team

Earniform is led by a diverse group of professionals with deep experience across financial technology, digital marketing, and platform engineering.

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Alex Kovalenko

Chief Executive Officer
SR

Sara Reyes

Chief Technology Officer
MJ

Marcus Johansson

Head of Product
PL

Priya Lalwani

Head of Compliance & Legal
TO

Thomas O'Brien

Head of Participant Experience
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Yuki Nakamura

Head of Data Security

Our Principles

Transparency First

We believe every participant deserves complete visibility into how the platform operates, how their data is used, and how participation values are calculated. Our documentation, policies, and support materials are written in plain language — no legal jargon, no buried clauses.

Privacy by Design

Data protection is not an afterthought at Earniform. From the architecture of our database infrastructure to the user interfaces our participants interact with daily, every layer of the platform has been built with privacy as a founding principle.

Continuous Improvement

Our product and engineering teams ship improvements every week. We actively solicit feedback from our participant community and use real usage data — anonymised and aggregated — to guide our development roadmap.